LIVE · TUE, MAY 05, 2026← whaily.com

THE WHAILY
Laitest and Graitest
A dispatch on AI search, visibility, and generative engine optimisation.
GUIDES··
From SEO to AEO: how the shift from Google's monopoly changes your strategyThe playbook that worked for Google's 10 blue links doesn't cover AI search. Here's what's changed and how to adapt.
Front page, continued
EDUCATION
GEO, AEO, LLMO: what they mean and how they differ
The AI optimization landscape has too many acronyms. Here's a clear breakdown of GEO, AEO, and LLMO, where they overlap, and which one matters for your team.
EDUCATION
What is AI Visibility? The new metric every brand needs to track
AI visibility measures how often and how prominently AI models recommend your brand. Here's what it means and why it matters.
NEWS
US Senate advances AI transparency legislation: what brands should prepare for
The proposed AI Disclosure Act would require AI systems to identify when they recommend commercial products. Here is what marketers should know.
From the archive
- EDUCATIONGEO, AEO, LLMO: what they mean and how they differ
- EDUCATIONWhat is AI Visibility? The new metric every brand needs to track
- NEWSUS Senate advances AI transparency legislation: what brands should prepare for
- EDUCATIONWhy your G2 reviews shape AI recommendations more than your website does
- INDUSTRYPerplexity reaches 100 million monthly active users: what it means for brand discovery
- NEWSOpenAI adds persistent web browsing to ChatGPT for all users
- GUIDESHow to audit your brand's AI visibility in under an hour
- NEWSAnthropic launches the Claude 4 family: what changes for brand recommendations
- EDUCATIONCitation velocity: the metric that predicts AI visibility shifts before they happen
- NEWSEU AI Act transparency rules take effect: what marketers need to know
- INDUSTRYAI search crosses 1 billion weekly queries: what the numbers say about discovery
- NEWSGoogle releases Gemini 2.5 Pro with expanded context and improved citations
- EDUCATIONTraining data vs live retrieval: two paths to AI visibility and why both matter
- GUIDESBuilding an AI visibility measurement framework from scratch
- INDUSTRYReddit's outsized influence on AI brand recommendations
- NEWSMicrosoft embeds Copilot across all Office 365 tiers: another AI surface brands can't ignore
- EDUCATIONHow retrieval-augmented generation changes brand content strategy
- EDUCATIONZero-click discovery: how AI search eliminates the results page
- NEWSGoogle expands AI Overviews to 40 new countries: what this means for organic traffic
- GUIDESThe content checklist for improving your AI citation rates
- NEWSDeepSeek R1 goes open source: what a Chinese reasoning model means for global AI search
- NEWSPerplexity launches enterprise tier with brand analytics dashboard
- EDUCATIONWhat is AEO? AI Engine Optimization explained for marketing teams
- INDUSTRYState of AI search entering 2026: platforms, volumes, and what they mean for brands

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