LIVE · MON, JUN 22, 2026← whaily.com
THE WHAILY
Laitest and Graitest
A dispatch on AI search, visibility, and generative engine optimisation.
NEWS··
Google AI Overviews are eating CTR: a working playbook for the pages still standingIf your dashboard shows positions holding and clicks falling, this is the post. Practical moves for the pages that still get impressions but no longer get clicks.
Front page, continued
INDUSTRY
AI Overviews vs traditional SERPs: what brands actually lost in 2025
A data-driven look at the traffic and visibility shifts brands experienced as AI Overviews expanded through 2025, by vertical and by query type.
NEWS
Google AI Overviews now expose brand mention data: what just changed
Google quietly updated how AI Overviews surface brand attribution. The change is small in the interface and significant in the measurement implications. Here's what to do.
NEWS
What OpenAI's new model means for AI visibility (the parts we can actually predict)
Every model release triggers a round of visibility panic. Here's what model upgrades actually change, what they don't, and what to do while the dust settles.
From the archive
- INDUSTRYAI Overviews vs traditional SERPs: what brands actually lost in 2025
- NEWSGoogle AI Overviews now expose brand mention data: what just changed
- NEWSWhat OpenAI's new model means for AI visibility (the parts we can actually predict)
- GUIDESYour competitor's AI visibility score, and the four ways to beat it
- EDUCATIONThe LLMO effect: why citations now matter more than links
- GUIDESHow to audit your GEO performance in five steps (a working playbook)
- NEWSWhy AI search isn't killing traditional SEO (yet)
- GUIDESThe best AI visibility tools in 2026: an honest buyer's guide
- EDUCATIONIs NCI replacing keywords? Not quite, and here is why the framing is wrong
- INDUSTRYAI visibility benchmark: how brands stack up across ChatGPT, Gemini, and Perplexity
- NEWSChatGPT's new search mode and the quiet end of the Google-only playbook
- GUIDESWhy your brand is invisible in AI search (and the four fixes that actually move it)
- GUIDES5 brands winning at AI visibility (and what they did to get there)
- EDUCATIONThe NCI framework explained: how Whaily scores competitor influence
- GUIDESGEO vs AEO vs LLMO: which one should your team actually track?
- NEWSGoogle's AI Overviews just changed everything (again)
- EDUCATIONWhat is AI visibility? The metric that quietly replaced rank tracking
- GUIDESFrom SEO to AEO: how the shift from Google's monopoly changes your strategy
- EDUCATIONGEO, AEO, LLMO: what they mean and how they differ
- EDUCATIONWhat is AI Visibility? The new metric every brand needs to track
- NEWSUS Senate advances AI transparency legislation: what brands should prepare for
- EDUCATIONWhy your G2 reviews shape AI recommendations more than your website does
- INDUSTRYPerplexity reaches 100 million monthly active users: what it means for brand discovery
- NEWSOpenAI adds persistent web browsing to ChatGPT for all users
- GUIDESHow to audit your brand's AI visibility in under an hour
- NEWSAnthropic launches the Claude 4 family: what changes for brand recommendations
- EDUCATIONCitation velocity: the metric that predicts AI visibility shifts before they happen
- NEWSEU AI Act transparency rules take effect: what marketers need to know
- INDUSTRYAI search crosses 1 billion weekly queries: what the numbers say about discovery
- NEWSGoogle releases Gemini 2.5 Pro with expanded context and improved citations
- EDUCATIONTraining data vs live retrieval: two paths to AI visibility and why both matter
- GUIDESBuilding an AI visibility measurement framework from scratch
- INDUSTRYReddit's outsized influence on AI brand recommendations
- NEWSMicrosoft embeds Copilot across all Office 365 tiers: another AI surface brands can't ignore
- EDUCATIONHow retrieval-augmented generation changes brand content strategy
- EDUCATIONZero-click discovery: how AI search eliminates the results page
- NEWSGoogle expands AI Overviews to 40 new countries: what this means for organic traffic
- GUIDESThe content checklist for improving your AI citation rates
- NEWSDeepSeek R1 goes open source: what a Chinese reasoning model means for global AI search
- NEWSPerplexity launches enterprise tier with brand analytics dashboard
- EDUCATIONWhat is AEO? AI Engine Optimization explained for marketing teams
- INDUSTRYState of AI search entering 2026: platforms, volumes, and what they mean for brands
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