WhailyWhaily

Competitor Intelligence

See exactly where competitors outrank you in AI

AI engines pick winners and losers in every answer. Whaily runs the same prompts for every competitor you track, then tells you precisely which sources, criteria and positions are giving them the edge.

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ChatGPTChatGPT
ClaudeClaude
GeminiGemini
PerplexityPerplexity
DeepSeekDeepSeek

The problem

You know you are losing. You do not know why.

When a competitor appears in the AI response and you do not, the team meeting usually ends with "we should look into that." A week later, no one has. The root cause is always the same: there is no structured view of what is driving their citations. Whaily fills that gap with a side-by-side, prompt-by-prompt breakdown.

How it works

From sign-up to signal in minutes.

1

Add the competitors you actually care about

Enter competitor domains and brand names. Whaily links each to the set of prompts you track. No manual data entry after setup — everything runs automatically.

2

We run every prompt against every competitor

The same prompts you run for yourself are evaluated for each competitor across every AI model. We capture their citations, positions, source backing and purchase criteria alignment — at the same cadence as your own.

3

Compare, diagnose, decide

A side-by-side view shows where each competitor wins, which sources are behind the win, and which of your prompts are most at risk. You see the move before you have to reverse-engineer it from sales calls.

What you get

Everything you need, in one place.

Per-prompt, per-model side-by-side

For every prompt and every model, see you vs every competitor — citation, position, source set.

Source overlap analysis

Which third-party sources back them but not you? These are the highest-leverage targets for outreach.

Purchase criteria comparison

See which purchase criteria AI associates with each competitor. Spot the positioning you are ceding by default.

Share of voice, per model

Different AI engines favour different brands. Know where you are winning and where you need to close the gap.

Historical competitor trends

Watch a competitor rise or fall across weeks. Catch a rising challenger early, before they dominate a key prompt.

Gap-to-close scoring

Whaily ranks competitors by the effort it would take to overtake them in a given prompt. Prioritise the attainable wins.

The competitive matrix AI search has been missing.

Rows of prompts, columns of competitors and AI engines. Cells show who got cited and who did not. Patterns jump out immediately.

Screenshot slot

Competitor × prompt matrix — rows of prompts, columns of competitors, cells coloured by citation state.

/app/competitors

Why it matters

Competitor intelligence in AI is a moving target. Instrument it.

A competitor rising in AI search looks nothing like a competitor rising in Google search. They do not outspend you on ads. They do not outrank you with keyword density. They accumulate citations on trusted third-party sources, show up in more lists, get framed more favourably in forum discussions, and slowly start to own a purchase criterion. It happens quietly, and by the time a sales rep flags it, the gap is wide.

Whaily is how you see it early. Every prompt runs for every competitor. Every response is parsed. Every citation is attributed. What emerges is a continuously updating picture of the competitive landscape — not the one your team guesses at, the one AI is actually painting for your buyers.

Done right, competitor intelligence becomes a growth engine. You stop chasing what a competitor already did; you start seeing what they are about to do. New listings appear in NCI first. Criteria shifts happen in responses before they show up on landing pages. Instrument the AI layer and you move from reactive to proactive.

See the sources driving the gap.

For any competitor, see the sources that back their citations. The sources marked "them but not you" are the list your team should be working on.

Screenshot slot

Competitor sites table — sources citing a competitor, with a column for "cites you too", sorted by NCI.

/app/competitors (sites table)

Questions

The short answers.

How many competitors can I track?+
As many as you need. The more you track, the richer the source overlap analysis becomes. Most teams start with 3–5 and expand as patterns emerge.
Do competitors get notified?+
No. Everything runs from the AI engines directly. Competitors never see your prompts or responses.
Can I see which sources cite a competitor but not me?+
Yes. That is one of the core views — sources marked "them but not you" are sorted by NCI so your team can prioritise the ones that matter.
How often does competitor data refresh?+
At the same cadence as your own prompts. Every scheduled run evaluates you and every tracked competitor simultaneously, so comparisons are always apples to apples.
Can I track competitors I do not know by name?+
Whaily automatically surfaces every brand AI mentions across your prompts. Brands you did not configure show up in your responses — add them to the competitor list with one click.
Is this the same as share of voice?+
Share of voice is one of the views. Competitor Intelligence also includes source overlap, purchase criteria comparison, per-prompt diagnosis and a gap-to-close ranking. Share of voice is the number; the rest is the "why".

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