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AI Visibility Tracking

Track brand visibility across every AI engine

ChatGPT, Gemini, Claude, Perplexity and DeepSeek all answer the same question differently. Whaily measures where you appear, how often, and how it trends over time.

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ChatGPTChatGPT
ClaudeClaude
GeminiGemini
PerplexityPerplexity
DeepSeekDeepSeek

The problem

You cannot improve what you cannot see.

AI engines already answer product questions for your buyers. Each model has a different memory of your brand, different sources it trusts, and different positions it puts you in. Without a tracker, you only hear about AI visibility when a prospect mentions it on a sales call. By then, the gap is months wide.

How it works

From sign-up to signal in minutes.

1

Add the prompts your buyers actually type

Start from evaluation, comparison and category queries. Whaily suggests prompts based on your industry and product. Tag them by persona, country or funnel stage so analysis stays clean as your list grows.

2

We run them across every major AI model on a schedule

Prompts are submitted to ChatGPT, Gemini, Claude, Perplexity and DeepSeek on a recurring cadence. We capture the full response, extract every brand mention, every citation and its position, and normalise the output so models can be compared side by side.

3

Watch your AI share of voice over time

A single dashboard shows where you appear, where competitors appear, which sources back you up, and how your visibility trends per model and per prompt. Position shifts surface immediately, not after a quarterly review.

What you get

Everything you need, in one place.

Five AI engines out of the box

ChatGPT, Gemini, Claude, Perplexity and DeepSeek, all in one view. Add submodel variants (GPT-4o, Sonnet, etc.) to catch per-model drift.

Prompt tagging & segments

Tag prompts by persona, market, funnel stage or product line. Filter the dashboard to answer the questions your team actually asks.

Market and language coverage

Run the same prompt in different countries and languages. See whether your visibility holds up in the markets that matter.

Trends that tell you why

Not just a line chart. Every movement links back to the prompts, responses and sources driving the change.

Citations, not just mentions

We separate a passing mention from a real citation with a linked source. Only citations move your score.

Change alerts

Get notified when your position drops in a key prompt, a competitor overtakes you, or a new source starts citing you.

Your AI visibility at a glance

The overview dashboard is the shared source of truth for marketing, product and leadership. Share of voice, top citations, competitor visibility and trend lines — all in one scroll.

Screenshot slot

Overview dashboard — per-model visibility cards, top cited sites, and competitor share of voice. Use a populated demo org for realistic numbers.

/app/overview

Why it matters

AI share of voice is the new SEO rank — and it moves faster.

Traditional SEO rank changes over weeks and is predictable. AI visibility changes daily and is driven by an entirely different signal set: what third parties say about you, how often, on what kinds of sites, in what kinds of lists. A blog post from last Tuesday can move ChatGPT and not move Google at all.

Whaily treats AI visibility as a first-class marketing metric. Every prompt run is timestamped, every response archived, every citation attributed. You get the same rigor a search console gives you for organic — applied to the engines your buyers now start with.

The teams that win in AI search build a measurement habit early. They know which prompts matter, which markets they cover, which models matter for which personas, and they treat visibility as a KPI that a person is accountable for. Whaily is the instrumentation that makes that habit possible.

Drill into any prompt. See what every model said.

Click any prompt to see the exact response from each model, the brands mentioned, the sources cited and the position of your brand relative to competitors. Every cell is explorable.

Screenshot slot

Prompt detail page — full response from multiple models side by side, brand mentions and citations highlighted inline.

/app/prompts/[id]

Questions

The short answers.

Which AI engines does Whaily track?+
ChatGPT (GPT-4o and the reasoning models), Gemini, Claude, Perplexity and DeepSeek out of the box. You can add submodel variants and new engines as they appear.
How often are prompts re-run?+
Whaily schedules recurring runs across every configured model. You can also trigger an on-demand run from any prompt detail page.
What is the difference between a mention and a citation?+
A mention is any reference to your brand in a response. A citation is a mention backed by a linked source the model returned. Only citations move your Neural Cluster Influence (NCI) score because only citations signal durable visibility.
Do you track competitors in the same view?+
Yes. Add competitor domains once and every prompt is automatically evaluated for them too. The overview shows your share of voice against them per model and per prompt.
Can I track visibility per country or language?+
Yes. Prompts carry a country and language code so you can run the same query in different markets and compare results. Tag-based filtering keeps per-market analysis clean.
How is this different from SEO rank tracking?+
Google rank tracking measures where a page appears in search results. AI visibility tracking measures whether your brand is named in a generated answer, with what wording, and backed by which sources. It is a fundamentally different signal — one you cannot get from any SEO tool.

Pairs well with

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