Whaily

Bursts

Run a prompt many times before you trust the mention rate.

A single AI answer is one sample from a system that can give a different answer next time. A burst runs one prompt across the models you pick, several times on each, so a mention rate comes back with a range attached instead of a single number.

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The problem

One answer is not a measurement.

Ask a model the same question twice and the brands it names can change between the two runs. A dashboard built from single answers can tell you a brand was mentioned once, on one day, by one model. It cannot tell you whether that would happen again if you asked ten more times. Treating a single run as a stable percentage is where a lot of AI visibility reporting goes wrong.

How it works

From sign-up to signal in minutes.

1

Pick a prompt and the models to test

Choose an existing tracked prompt and the models you want to stress-test. You are not limited to whichever model happened to answer last.

2

See the cost and the confidence before you confirm

Before a burst runs, you see what it will cost and roughly how tight a range that many runs will buy you. Pricing is per run by model class, with a small minimum per burst, and lower if you run it on your own provider key.

3

Read the result as a range, not a point

Results come back as mention rates with a 95 percent Wilson confidence interval per model. Burst answers are kept separate from your regular tracking data, so a stress test never skews your daily trend line.

What you get

Everything you need, in one place.

Run one prompt many times per model

Each plan caps how many runs one burst holds, counted across all its models: Starter 20, Pro 60, Agency 80 and Enterprise 200.

95 percent Wilson confidence intervals

Every mention rate comes with an interval, per model, so you can see how much the number could plausibly move on the next run.

Cost and confidence, before you commit

The app shows the projected cost and the confidence it buys before you confirm a burst, so there are no surprises after it runs.

Kept out of your tracking numbers

Burst answers never enter the daily or weekly tracking metrics. They exist to test a question on demand, not to replace the regular schedule.

Priced per run, lower on your own key

Bursts are priced per run by model class, with a small minimum per burst. Bring your own provider key and the per-run price drops, because the tokens are billed by your provider instead of ours.

On an active paid plan

A burst is added to your plan's invoice, so it needs an active paid subscription. It is not available on Free or during the trial.

See the cost and the confidence before you run it.

Pick a prompt and the models to test, then see the projected cost and the interval width you will get before you confirm the burst.

A burst in progress: the queued, running, done and failed counts, what it has cost so far, and the mention rate as it firms up.

Why it matters

A mention rate without a range is not a measurement.

AI models are not deterministic. Ask the same prompt twice and the model can name a different set of brands, in a different order, with different phrasing. That is not a bug in the model, it is how these systems work. It means a single tracked answer, the kind most AI visibility tools report on, is one sample, not a measurement.

A burst turns that sample into a real measurement by taking many of them. For example, 60 runs on one model that name the brand 19 times give a range of roughly 21 to 44 percent, not a flat 32 percent. Whaily computes the exact interval for every burst you run using the Wilson method, so the number above is an illustration, not a specific result. The interval narrows as the run count goes up, which is why the app shows you the tradeoff between runs, cost and confidence before you commit to a burst.

Because burst answers are kept separate from the daily and weekly tracking numbers, running a large burst to settle a question never distorts your regular trend line. Bursts are for the moment you need to know, with confidence, whether a mention rate is real: before a board meeting, before a claim goes in a slide, before you decide a competitor really did pull ahead.

A mention rate with a range, not a guess.

Mention rate and a 95 percent Wilson confidence interval per model, so a number like "recommended in a third of runs" comes with an honest range attached.

Burst results: the mention rate across all models with its 95 percent Wilson interval, then the same per model with run counts and intervals.

Questions

The short answers.

How many times does a burst run a prompt?+
As many times per model as you choose, up to your plan's ceiling on one burst, which counts runs across all its models: Starter 20, Pro 60, Agency 80 and Enterprise 200. Three models at twenty runs each is sixty runs.
What do the results look like?+
A mention rate per model with a 95 percent Wilson confidence interval, so you see a range instead of a single percentage.
Does a burst affect my regular visibility tracking?+
No. Burst answers are excluded from the daily tracking metrics by design, so a large test never shifts your trend line.
How much does a burst cost?+
Bursts are priced per run by model class, with a small minimum per burst. The app shows the projected cost before you confirm. Running on your own provider key lowers the per-run price. See the pricing page for the numbers.
Which plans can run bursts?+
Any paid plan with an active subscription, since the burst is added to that plan's invoice. Free and the trial cannot run one.
Why not just trust the answer I already got?+
Because one answer is one sample. Models vary from run to run, so a single mention or omission does not tell you what would happen if you asked again. A burst answers that question with a number and a range, not a guess.

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