Whaily vs Otterly.ai
Otterly.ai tracks consumer AI search surfaces. Whaily runs models through their APIs and scores the sources.
Last reviewed , from Otterly.ai’s own public pages.
Otterly.ai and Whaily both monitor how brands show up in AI answers, with different coverage. Otterly’s pricing page lists ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan, with Claude, Google AI Mode and Gemini as add-ons. Whaily runs OpenAI, Anthropic and Google models through their APIs and does not read Google AI Overviews or Copilot.
Both show the sources behind answers. Whaily adds an influence score for each source and an action plan you can assign; Otterly lists recommendations, a GEO audit, and API and MCP access from its Standard plan.
What Whaily does
- Runs your prompts on OpenAI, Anthropic and Google models through their APIs, the same prompts on each, and reports per model and combined. OpenAI makes the models behind ChatGPT.
- Scores the sources behind AI answers with Neural Cluster Influence, so you can see which pages shape your category and where to earn presence.
- Keeps a citation and a mention apart: a page an answer linked to is one number, your name in the answer is another.
- Measures both absolute visibility and share of voice against tracked competitors, not just a single headline number.
- Ships an MCP server so you can query your visibility, sources, and todos from Claude, Cursor, or any MCP client in plain English.
- Turns findings into an action plan with recommendations you can assign and track.
- Starts without a sales call: sign up, run a trial with no card, and keep tracking on the free plan after it.
Side by side
Model coverage
Whaily: OpenAI, Anthropic and Google models by default, through each provider’s API, from the same tracked prompts, reported per model and combined. Whaily does not read the ChatGPT app or Google AI Overviews; the models page lists every model it can run.
Otterly.ai: Every plan tracks ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Google AI Mode and Gemini are extra add-ons. (Source: otterly.ai, read )
Source and citation analysis
Whaily: Records the citation sources behind each answer and scores their influence with NCI, so you know which pages to target.
Otterly.ai: Lists citation source tracking, link citations analysis and domain ranking on every plan. (Source: otterly.ai, read )
Competitor and share of voice
Whaily: Tracks named competitors and computes share of voice among category brand mentions, not just your own presence.
Otterly.ai: Lists share of voice metrics, brand sentiment analysis and unlimited brands and competitors. (Source: otterly.ai, read )
Workflow and integrations
Whaily: MCP server for AI clients, a REST API, and assignable recommendations in an action plan built from your data.
Otterly.ai: Lists recommendations (3 a week on Lite, unlimited above it), a GEO audit, a Looker Studio connector, and API and MCP access from the Standard plan. (Source: otterly.ai, read )
Plans and how you start
Whaily: Published plans. A new account starts on a trial with no card and moves to the free plan when it ends, without a sales call. See the pricing page for current tiers.
Otterly.ai: Three self-serve plans with 15, 100 and 400 search prompts, and an Enterprise plan from 1,000 prompts through sales. The site offers a free trial. (Source: otterly.ai, read )
Frequently asked questions
- What is the difference between Whaily and Otterly.ai?
- Both track how brands appear in AI answers. Whaily runs the same prompts on OpenAI, Anthropic and Google models through their APIs, scores the sources behind answers with Neural Cluster Influence, measures share of voice against competitors, and turns findings into an assignable action plan. The table on this page sets Otterly.ai's own published description beside each point, with the page it came from.
- Is Whaily a good Otterly.ai alternative?
- It is worth a look if you want per model results from the providers' APIs, source-level citation analysis, and a workflow that ends in tracked actions, and if you want to start without a sales call. The trial lets you run your own prompts and compare the answers with Otterly.ai's.
- How should I compare AI visibility tools?
- Look at model coverage, whether the tool shows the specific sources AI cites, how it handles competitors and share of voice, how it fits your workflow, and how its plans are sold. Run the same prompts through each tool to compare like for like.
Other comparisons
The fair test is your own brand. Every new account starts with a 7-day trial, no card needed, so you can run the prompts you would test Otterly.ai with on up to 4 models each. When the trial ends the account moves to the free plan, which keeps 3 prompts running daily on up to 3 models.